32 | SME Business Elite Supplement 2020 49 | Q1 2021 Sep20023 Baby on Board! Finding the right clothes for that tiny someone in your life is no mean feat – certainly it’s one that requires a great deal of care and attention to ensure that your little one is comfortable and stylish in equal measure. The team at Hugsbaby Ltd know the challenges of furnishing a tiny tot’s wardrobe, which is why they found the company. We take a closer look to find out more. In 2019, Jacqui Newlands was in the middle of a great deal of change. She had just beaten cancer and was looking for a new way forward that would satisfy her in every respect. Her career had been in accountancy and retail – it was something she was incredibly passionate about, but it was only when she considered specialising in baby and children’s clothes that Hugsbaby came into fruition. Based online, Hugsbaby has quickly grown into a phenomenon. Jacqui has brought together an incredible team who have great taste and a fantastic eye for what’s hot and what’s not when it comes to the baby scene. With over thirty years of experience managing and ensuring financial success for others, Hugsbaby has quickly grown into a child who Jacqui can be proud of. The website is a veritable hub for parents looking for that special item of clothing for their young one. As a relatively young firm, it would have been easy for business to falter during the COVID-19 pandemic, but using social media platforms such as Facebook, Instagram and Twitter has allowed the team to thrive. They have been a last bastion of calm in some of the most choppy waters imaginable. At the heart of every decision made at Hugsbaby is a question of quality. Are the clothes from the finest manufacturers? Is it something that will make parents go “wow”? This care and attention goes all the way through to the warehouse stage. Due to the pandemic, clean surfaces have been a priority, and the warehouse is the heart of the business operation. Each surface is cleaned regularly, with staff kitted out with the necessary PPE to ensure smooth and safe delivery of your baby’s clothes. In just two years, Hugsbaby has become an icon of baby clothing, and a beacon of fashion for the youngest amongst us. As the team earn the title of Most Outstanding Kids Online Clothing Store, 2020 in SME’s Business Elite awards, it’s little surprise that they want to celebrate. We want to celebrate to, not only the incredible achievements they’ve made to date, but the exciting path that lies before them. Company: Hugsbaby Ltd Contact: Jacqueline Newlands Website: www.hugsbaby.co.uk
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