6 | SME Business Elite Supplement 2020 10 | Q1 2021 Nov20102 Best in Business Telecommunications Established in 2006, Croft Communications offer innovative solutions to help businesses across the UK save money, work flexibly, and increase mobility and productivity. Following the firm’s well-deserved success in the SME Business Elite Awards 2020, we caught up with Mark Bramley to find out more. Based in Hertfordshire, Croft Communications pride themselves on offering personalised telephonyas-a-service support to its clients, helping them to cut costs and embrace the technology that helps them achieve their goals. Going into further detail, Mark begins by providing us with a brief overview of the firm and offers more insight into its clientele. “Originally founded as Mobile Account Solutions (a supplier of business mobiles to SMEs), since its inception the firm’s core values have always been to support, cost and embrace technology. By nature, SMEs are growing businesses with changing requirements. Naturally then, as our clients’ needs have evolved, our policy of offering flexible solutions has had to adapt to the demands of the market. Today, we specialise in a range of telecommunication services including business broadband, hosted telephony, business phone systems, IT support and more. More recently, we have branched out into thermal imaging cameras, responding to the needs of clients needing to get back into the workplace safely. As a nationwide firm, we work with public sector organisations and corporates, including everything from hotels and healthcare providers to schools and emergency services, anyone who needs connectivity to do their job really!” Operating in the UK telecommunications industry can be a challenging experience, however in its attempts to distance itself from the crowd, the firm can offer its clients a number of unique selling points. “First and foremost, we make our costing simple and transparent, so that bills are predictable and easy to understand” Mark highlights. “Secondly, with our reliable connectivity we can take the pain out of dealing with suppliers with a single-point-of-contact account management model. In this instance, we can streamline everything a business needs in one place, for less. With the right combination of our products and services, businesses are always in touch and can become truly mobile and resilient. Lastly, we treat each of our clients as the unique organisation they are, getting to know their specific pain points and business goals. All our solutions are individually tailored for each client and whenever they need anything, their named Account Manager is there on the end of the phone to get things sorted.” With staff members playing such instrumental roles in the success of Croft Communications, it’s essential the firm recruit individuals with a particular set of skills, as Mark explains further. “As we pride ourselves on our ability to deliver bespoke services, the expertise of each and every staff member plays a vital role in our progress as a business. Rather than adopting a one-sizefits-all approach, we look for people who are motivated to find unique solutions, people who can be flexible and innovative and people who are keen to build working relationships with both colleagues and clients.” Despite the outbreak of COVID-19, the firm has still managed to thrive during the current pandemic, as Mark points out. “COVID-19 has dramatically changed the way all businesses operate, including those we work for. Whilst our clients have tried to navigate this new climate, we’ve made it our promise to be right by their side and do what we can to support and help them adapt. As telecommunication specialists, we’ve been able to thrive by providing the same services we always have in addition to the launch of our new thermal imaging solution which is designed to help businesses get back on their feet.” Bringing the interview to a close, Mark signs off by sharing some of the firm’s exciting goals for the coming year and beyond. “With some exciting acquisitions lined up for 2021, we hope to follow the rate of growth experienced in 2020, where we more than doubled our workforce. Following the recent increased demand for remote working capabilities, we are changing the way we interact with our customers. Looking ahead with so many companies downsizing, we will be aiming to empower workforces with our bespoke telecommunication packages. Whether it’s better Wi-Fi for employees working from home or business mobiles for those able to get back out there, we are ready to continue providing solutions to the ever-changing business world.” Company: Croft Communications Contact: Mark Bramley Website: www.croftcommunications.co.uk
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