60 | SME Business Elite Supplement 2020 1 | Q3 2020 Blinds manufacturing and installation company, Blind Envy, has managed to achieve the perfect equilibrium of classic and contemporary style in each window shade within their extensive collection. With a firm belief in the power of exceptional blinds in transforming a home, Blind Envy is on a mission to inspire, advise and create the dream home for each of their clients. The Blind Envy philosophy is that a home is so much more than its windows, therefore they are so much more than a manufacturer and installer of designer blinds at affordable prices. Achieving a timeless and harmonious blend of classic and contemporary styles in every product, Blind Envy specialises in bespoke window blinds that work well with any décor, as single window coverings or with additional drapery. Operating from Crossgar, Downpatrick, and with a client-centric approach, Blind Envy’s principal aim is to work closely with their customers to achieve the look they are seeking by offering a wealth of advice and expert guidance. The Blind Envy team are on hand with their installation consultants and friendly staff to guide customers through the entire process, from the initial consultation, to the step-by-step measuring process, to the finished result. Each homeowner has their own unique vision of how they want their home to look, and Blind Envy’s extensive portfolio has something to suit every taste, whether it be the luxurious and textured appearance of Roman and roller blinds, to the superior insulation and light control of cellular shades, to the protective benefits of UV-blocking solar blinds. By offering high quality products and expert advice, Blind Envy is able to achieve an exceptional look that completes their clients’ homes. As a family run business, collaboration is central to the successful growth of Blind Envy. The internal culture of the business means this is a supportive environment in which ideas are created and developed as a team. The positivity and loyalty of the Blind Envy team radiates through the brand image, and guarantees every client is dealt with in a warm and professional manner. Externally, creating long-standing relationships with clients enables consistent business activity, and while the 99% customer satisfaction and 90 Facebook recommendations that represent positive reception and referrals are a valuable asset in Blind with Envy growing a customer base, constructive feedback is even more vital. This allows Blind Envy to continually improve the range, quality and image of their products through innovation, so as to consistently match and exceed customer expectations. Working with interior designers is also a crucial element in the evolution of the Blind Envy brand, as collaborating with both residential and commercial customers via designers facilitates fantastic opportunities to think and be creative. Blind Envy also spotted an opportunity to form partnerships with the giants of the property industry; estate agents. Providing agencies with discount vouchers to give customers on completion of their new homes benefits everyone, from the customer who achieves a finished look to their home for a discounted price, to the estate agents who add values to their sales, to Blind Envy who is able to strategically build brand awareness. Alongside their notable seasonal marketing campaigns, Blind Envy has reaped the benefits of careful strategies, including 400% growth in two years. This is not to suggest that the company has not faced challenges, for example in obtaining skilled members for their workforce via growth periods. In addition, the fast rise in housing development in Blind Envy’s local area has created a gap in the market for a younger generation of businesses, increasing competition. However, with careful monitoring of trends and regular staff training, Blind Envy is working hard to stay relevant and continue development. Most recently, this has included developing the retail side of the business, as the company expands into their own pillow and candle range, in an effort to increase their impact in the home decorating sector. Their most exciting initiative is the decision to invite local artists to exhibit their work within Blind Envy’s new show room, both supporting the local community and setting themselves apart from the crowd. With innovative thinking and continued excellence in both production and customer service, Blind Envy is well equipped to thrive as a brand as they evolve and expand. Contact: Christine Jones Company: Blind Envy Web Address: www.blindenvy.org “With innovative thinking and continued excellence in both production and customer service, Blind Envy is well equipped to thrive as a brand as they evolve and expand.” Jul20275
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